Headquartered at the Pickwick Hotel in downtown Kansas City, KMBC radio was a pioneer in putting women on the radio. One program, "Today's Women of Kansas City," featured Opal Hill, one of the founders of the LPGA.
In the 1930s and 1940s, The Brush Creek Follies was on the most popular radio variety shows in the country. Powerhouse station KMBC broadcast it live from the Ivanhoe Temple in Kansas City on Saturday nights.